This week’s Maker is Jonny IV, a casual lifestyle brand founded by Eugene Kang, a former Forever 21 and Planet Blue executive. The newly launched youthful collection consists of items that are trend-right with a downtown edge, made of premium quality and, most significantly, won’t burn a hole in your pocket.
What: Jonny IV F/W 14.
Shoot location: Los Angeles, California.
Concept: “We wanted to convey an L.A. city lifestyle (inherent in our brand DNA), so Union Station was a great fit. Our guy is on the move, stylish and casual at the same time. We also strategically selected a handful of guys to show the diversity of our collection and looks, as Jonny IV is not representative of one style. Lastly, we wanted to communicate a 'street style’ vibe, one that is natural, not forced. We think we achieved it with this lookbook. We did not go through an agency to select the models. We held our own casting call to find the right models.”—Eugene Kang, founder.
Talent: Stylist: Karina Barragar. Photographer: Nick Wisda. (www.nickwisda.com).